Recent articles
5 / 5Claude as a design copilot: what we delegate, what we keep
We've been using Claude every day on design projects for eight months. Not to generate screens, but for the peripheral tasks that eat designers' time — and that make up 70% of the job in 2026.
Read article →We connected Claude to Facebook Ads via MCP. Here's what changed.
An MCP server, the Facebook Marketing API, and Claude piloting our campaigns in daily review. Five months in production across three D2C clients — raw numbers, gains, and the guardrails we put in place after getting burned.
Read article →How generative AI is reshaping e-commerce in 2026
Dynamic recommendations, on-the-fly product copy, support agents that actually close — we share the patterns that ship results for our D2C clients, and the ones that are just marketing.
Read article →Our 5-day Discovery process, no bullshit
Five days, five deliverables, a clear direction to start a project without falling into analysis paralysis. Day-by-day breakdown with tools, traps and the real questions we ask.
Read article →React vs Vue in 2026: how we chose for Maison Lerouge
E-commerce rebuild, team to ramp, SEO and perf constraints. We share the decision matrix we used — and why we ended up recommending Vue despite our React reflexes.
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