Google Ads — Search, Shopping & Performance Max
Search, Shopping, PMax. We structure accounts that scale without burning budget on navigational or organic cannibalisation.
Google Ads in 2026 is PMax everywhere — convenient but opaque. To avoid handing Google control of your acquisition, you need to constrain it, feed the right data, and keep a clean account on the exact Search side.
We manage your Google campaigns with an obsession: every euro invested must be traceable and incremental, not just "profitable" on traffic that would have converted anyway.
What we deliver
Account structure
Exact / broad Search segmented, well-fed Shopping, PMax constrained by audiences and brand exclusions.
Clean product feeds
Merchant Center feed optimisation: titles, GTIN, custom labels for budget segmentation.
Enhanced tracking
Enhanced Conversions, GA4 properly connected, exclusion of internal or duplicate conversions.
Incrementality reporting
True campaign impact measurement via geo-tests or holdouts when budget justifies it.
How we work
- 01
Audit & cleanup
Full audit: structure, negative keywords, scripts, tracking, attribution. Most accounts have 20–30% waste to recover.
- 02
Strategic framing
Define objectives (acquisition vs brand), product segmentation, budget per campaign type.
- 03
Build & launch
Campaign creation or rebuild, creative and landing tests, learning phase tracked closely.
- 04
Continuous management
Weekly optimisations, PMax management, expansion to new markets or categories progressively.
Use cases
Account rebuild
Poorly structured account, PMax eating brand — we replan with controlled migration and protected budget.
E-commerce launch
Full setup feeds + Shopping + exact Search + PMax in a frame that learns fast without burning cash.
International expansion
Account decline by market, language and currency management, clean attribution by country.
Stack & tools
- Google Ads
- Merchant Center
- GA4
- Google Tag Manager
- Search Ads 360
- DataFeedWatch
- Looker Studio