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TikTok Ads — Performance & Brand

The channel that can blow up your acquisition — or burn €30K in two weeks. We run it as buyer + integrated creative producer.

TikTok Ads is the most creative-dependent platform right now. Account structure barely matters if the creative doesn't hold for three seconds. And the creative that works on TikTok isn't the one that works on Meta.

We run your TikTok campaigns with an integrated creative team: UGC briefs, native edits, retention hooks, fast variations. Plus fine analysis of what scales.

What we deliver

  • Campaign management

    ASC structure, budget allocation, audiences, event optimisation, daily management.

  • UGC production

    Creator briefs, sourcing, native TikTok shoots, editing by our video team.

  • Spark Ads & whitelisting

    Selection of organic posts to boost, creator negotiation, Spark Ads setup.

  • Event tracking

    TikTok pixel + server-side Events API, deduplication, attribution in your analytics stack.

How we work

  1. 01

    Channel audit

    Is your brand TikTok-ready? We audit tone of voice, brand fit, first organic tests if relevant.

  2. 02

    Initial creative production

    5–10 creative angles in 15–30 seconds native TikTok, briefs and shoots in a tight timeline.

  3. 03

    Launch & reading

    Controlled budget test, measurement of winning angles, double-down on performing hooks.

  4. 04

    Creative scale

    Weekly production of new assets to avoid saturation, budget scale on winners.

Use cases

  • D2C channel test

    Test TikTok as a new channel for a brand already mature on Meta — learn fast without burning cash.

  • Creative-driven scale

    When the channel performs, industrialise creative production to scale budget without saturation.

  • Top of funnel awareness

    Brand campaigns to exist with GenZ, measured in lift (awareness, branded search).

Stack & tools

  • TikTok Ads Manager
  • Events API
  • Spark Ads
  • CapCut
  • Northbeam
  • Triple Whale
  • Looker Studio