Tracking & attribution
GA4, server-side GTM, Conversions API, modelling. The data foundation without which your media buying flies blind.
Since iOS 14 and tighter GDPR enforcement, the advertising signal has degraded. The accounts that still scale in 2026 are the ones that invested in server-side tracking, first-party data enrichment and modelling.
We set up the data foundation that lets your media buying make decisions on actual numbers — not the Meta dashboard hallucinating 30% above reality.
What we deliver
Server-side GTM
Server container (sGTM), event routing to Meta CAPI, GA4, TikTok Events API, etc. Reduced client-side JS.
Conversions API
Meta CAPI, TikTok Events API, Google Enhanced Conversions implementation — with dedup and clean user matching.
Attribution model
GA4 data-driven attribution, light MMM or third-party tool (Northbeam, Triple Whale) based on your maturity.
Unified dashboard
Centralised view of channels and campaigns, crossed with CRM data, exportable and shareable.
How we work
- 01
Tracking audit
Event mapping, identification of duplicates, missing, bugs. Most accounts have inconsistencies to fix.
- 02
Server-side setup
sGTM setup (Google Cloud Run or Stape), routing of main events.
- 03
CAPI & enrichment
Conversions API implementation platform by platform, email/phone hashing for matching.
- 04
Reconciliation & docs
Cross-channel coherence checks, event documentation, team training.
Use cases
Full server-side setup
Migrate a 100% client tracking to a hybrid client + server stack to recover 15–30% of signal.
Compliance setup
Consent Mode v2, first-party cookies, IP anonymisation — GDPR compliance without breaking analytics.
Custom attribution model
Light MMM or third-party attribution when last-click models hide your acquisition reality.
Stack & tools
- GA4
- GTM Server-Side
- Meta CAPI
- TikTok Events API
- Stape
- Cloud Run
- Northbeam
- Triple Whale