Actionable UX Research
Understand your users without falling into academic research. Mixed methods, deliverables your product team can actually use.
Useful UX Research is the kind that gets used. Not a 60-page report buried in Notion, but prioritised insights that change a product decision the following week.
We mix user interviews, usability tests, behavioural analysis and benchmarks to produce actionable, traceable, challenge-friendly insights.
What we deliver
User interviews
Targeted recruitment, interview guide, conduct, transcription, JTBD extraction and operational personas.
Usability tests
Moderated or unmoderated tests on prototype or live product, with qualitative measures and task success rate.
Behavioural analysis
Heatmaps, session replays, funnel analytics, segmentation — what users actually do, beyond what they say.
Prioritised synthesis
Insights ranked by impact, concrete recommendations mapped to the product roadmap, presentable in a standup.
How we work
- 01
Question framing
We define with you the 3–5 research questions that truly deserve an answer — not a scattershot survey.
- 02
Recruitment & fieldwork
Recruitment by panel or existing base, sessions recorded with consent, fieldwork in 1–2 weeks.
- 03
Analysis & synthesis
Qualitative coding, triangulation with quantitative data, identification of recurring patterns.
- 04
Restitution workshop
1-hour presentation to product, design and tech teams with quantified recommendations and next steps.
Use cases
Pre-build validation
Before investing 3 months of dev, validate that the planned solution solves a real user problem.
Post-launch diagnosis
Product is live but KPIs disappoint — understand where it's stuck on the usage side.
Persona refresh
Personas are dated? We re-anchor them in reality with ten interviews and behavioural data.
Stack & tools
- Lookback / Maze
- Hotjar / FullStory
- Dovetail
- Notion
- Whisper
- GA4